Elena Daenen
09 · Products and Prices

Six products to launch with

Prices deliberately sit at the floor of the market range, because you are starting without a studio of your own and without published cases. The job of these six is not margin, it is testimonials. Prices move up as social proof grows. The workshop is the one that changed: you asked why it was not here, and you were right, so it now sits in the ladder with a price and a place.

Your reference today15 · 20 to 30 eurosYoga class · sound healing session
Financial floor1.500 euros / monthIndependence, as you defined it
Financial goal5.000 euros / monthThe ideal you named in Session 1
Realistic mixClasses, programme, 2 to 3 retreatsReaches the goal without volume that breaks the care
Lead magnet
Which Gate Is Speaking
The free self test in section 07. It replaces the ten minute meditation, which is now the thank you gift after the test, not the reason to sign up.
FormatOnline form, 42 statements, 7 minutes, one page result
PriceFree
ChannelLink in bio, end of every YouTube video, last frame of every carousel
ExchangeEmail and, whenever possible, WhatsApp
Builds the list, and tells you which gate a woman is standing at before you ever speak to her, which decides what you send her next. No direct revenue target. Built by Lucas and Ana.
Entry · in person
First Gate
The single class. Named after Gate 1 because that is the gate it teaches. Alternatives if the overlap bothers you: The Root Session · One Gate, One Evening
FormatSingle session, 75 to 90 minutes
ContentYoga (Hatha or Yin) plus sound healing, focused on Gate 1
GroupUp to 12 people, studio or partner space
Price18 to 25 euros per person
First paid contact, low risk for her. Includes a meditation audio to take home. Weekly recurrence base. Market reference: single yoga class 15 to 20 dollars, single sound healing 20 to 35 dollars.
Entry · online
First Gate, Online
Alternatives: A Portal From Home · Root and Sound Live
FormatSingle live session, 60 minutes, video call
ContentYoga plus sound healing, live or partly recorded
AccessRecording available for 7 days
Price10 to 15 euros per person
The cheapest possible door, and the one that works from Belgium while you wait for Portugal or Spain. Market reference: single online class 10 to 20 dollars.
Group · in person or online
The Seven Goddesses Within
The workshop. Alternatives: A Night With the Seven · Meet Your Goddess
FormatHalf a day, 2.5 to 3 hours
Group7 to 12 women
ContentAll seven goddesses met, one chosen and explored through movement
Price60 to 90 euros per person
The paid door that sells the programme, and the fastest producer of testimonials, because a woman leaves it able to name her own goddess. Run it about once a month. It is also the only entry product where the archetype work is real rather than light.
Core · group online
The Seven Gates Journey
Alternatives: Seven Gates, Seven Weeks · The Portals Circle
FormatClosed programme, 6 to 7 weeks
RhythmOne gate a week, live class of 60 to 75 minutes
ExtraOne recorded practice per week, WhatsApp support group
Price120 to 180 euros per person, full cohort
Main engine of recurring revenue. Delivers the complete transformation with the lowest cost of your time per client. Market reference: online beginner group programme 60 to 180 dollars.
Individual · online
Seven Gates, One to One
Alternatives: The Inner Temple, Online · Personal Portal Journey
Format4 to 8 weeks, individual
RhythmWeekly or fortnightly, 45 to 60 minutes by video
ExtraWhatsApp support between sessions
Price45 to 70 euros per session, or 180 to 260 for 4
Adapted to the gates she most needs. Market reference: beginner wellness coach 50 to 75 dollars per session; established quarterly package 125 to 275 dollars per month, used here as a ceiling.
Individual · in person
Seven Gates, In Person
Alternatives: Your Sacred Practice · The Practice Package
FormatPackage of 5 or 10 individual sessions
ContentPersonalised yoga plus sound healing
WindowUsed across 1 to 2 months
Price35 to 45 euros per session (160 to 200 for 5, 300 to 380 for 10)
Your highest ticket at launch, and the one that produces the strongest testimonials, because the change is visible session to session. Market reference: private in person yoga 50 to 120 dollars per hour in the US, typically higher than continental Europe.

Three rules that decide what goes where

The goddesses in a weekly class

Yes, in a light form. One goddess named, one sentence of her story, one gesture. It is your method, so it should be recognisable in everything you teach. What does not belong in a class is the archetype work itself: a woman needs time and a warmed up group to actually meet an archetype, and 75 minutes has neither.

The free video

10 to 20 minutes is a first taste, on purpose. One gate, one breath, one movement, one sound. It is not the practice and it is not supposed to be. You were right that the whole thing does not fit, and the answer is not to compress it, it is to give one honest piece of it and let the class be the class.

The full package

Yoga, sound healing, dance and the goddesses, all four together, need days rather than hours. That is the retreat, and the seven week programme is its online version. Everything below is deliberately a part of the whole rather than a shrunken copy of it.

Two questions you asked on 18 August

Why is The Seven Gates Journey only online?

It is not a rule about the product, it is a decision about the first year, and you can change it the moment it stops serving you. Three reasons it starts online. It works from Belgium in winter, with no room to rent and nobody to fill. It reaches the women who actually understand you, who are spread across several countries and not across one Belgian town. And seven weeks in person means seven fixed evenings where every woman has to travel every week, which is the single fastest way to lose half a group by week four.

So yes, you can also run it in person, and here is when. Once you have run it online twice and have testimonials, an in person cohort in Belgium becomes a real product at a higher price, because presence is worth more and everyone knows it. And it is not the online version of a retreat. The retreat is seven days, all four tools, one place. The programme is seven weeks, one gate a week, in her own life, which is a different thing and in some ways a harder one: she has to keep the practice going in the week between two classes.

First Gate: the product or Gate 1?

You are right that it reads as two things, and here is the plain version. Gate 1 is the first gate of the method: Root, Demeter. First Gate is the name of the single class you sell, and it is called that because it is the class where a woman meets that gate. So the overlap is deliberate, not an accident: her first class is the first gate.

If it still feels confusing when you say it out loud to a stranger, that is a good enough reason to change it, and changing a product name costs nothing at this stage. The Root Session and One Gate, One Evening are the two alternatives. Say all three out loud once and keep the one that comes easiest. Whatever you keep, use only that one, everywhere.

Medium term ladder

The five products above are the launch. These two stay on the horizon, to open once the first cohorts and testimonials exist.

ProductFormatPriceRole
One to one, 3 monthsPersonalised, weekly or fortnightly sessions900 to 1.200 euros per packageHigh contact offer for depth. Highest ticket, few slots per month.
The retreat, 7 days 7 gatesIn person, international (Portugal or Spain first, then Bali and Brazil)900 to 1.800 euros per personAnchor product. The dream you already named, highest average ticket, highest propagation through photos, testimonials and referral.

Where the launch prices came from

Market research 2025 and 2026: single online yoga classes average 10 to 20 dollars per session; a six week online beginner group programme sits between 60 and 180 dollars; unlimited monthly subscriptions between 75 and 100 dollars; private in person yoga sessions from 50 to 120 dollars per hour, higher in large US cities; beginner wellness coaches charge 50 to 75 dollars per session, with established quarterly packages at 125 to 275 dollars per month. Sources: Thumbtack, 2025 Average Private Yoga Lessons Cost; OfferingTree, How Much Are Yoga Classes; WellnessLiving, How Much to Charge for Yoga Classes; Mariana Tek, Complete Guide to Pricing Your Yoga Classes; ISSA, Health Coach Rates and Nutrition Coach Pricing; Wellpreneur, Health Coach Packages and Pricing.