08 · Client Journey

Two journeys, one road

From the outside, the funnel that turns a stranger into a returning client. From the inside, the arc she lives within the method, gate by gate. They meet at exactly one point.

Outside

The purchase journey

Discovery, capture, nurture, first paid experience, depth, retention. It runs on Instagram, YouTube, in person partnerships and, above all, WhatsApp.

DiscoveryCaptureNurtureFirst paidDepthRetention

Inside

The transformation arc

Three movements, seven gates. The ground, the bridge, the flame. She arrives feeling far from herself, and she leaves able to hold, for herself, the same space you held for her.

The Ground · gates 1 to 3The Bridge · gates 4 to 5The Flame · gates 6 to 7

Where the two meet

The single gate workshop is the cheapest door into the funnel and, at the same time, a faithful sample of the full arc. The Seven Gates programme and the retreat deliver the whole arc, and that is the only place where the business journey (highest ticket, highest retention) and the transformation journey (gate 1 to gate 7) coincide completely. Everything else is a partial version of one or the other.

Top of funnel · discovery

Channel	Content	Frequency	Objective
Instagram Reels	A 30 to 60 second practice pill from one gate: one minute of breath, one movement, a fragment of sound healing	2 per week	Attract and create immediate recognition of your energy
Instagram Stories	Behind the scenes, daily life, polls, direct questions	3 days a week	Closeness and proof of authenticity
Feed and carousel	Educational, for example three signs the sacral gate is closed	1 per week	Authority and organic reach
YouTube	One honest piece of a gate, 10 to 20 minutes: one breath, one movement, one sound. Not a compressed class	1 video every 2 weeks	Deep trust. The door, not the room
In person partnerships	Guest class or workshop at festivals and studios, for example Colibri	At least monthly	Offline capture and social proof

One rhythm, in both documents. Three posts a week, stories on three days, one video every two weeks. It is the same number written in the Brand Book, and it is built to fit the thirty to forty five minutes a day you said you have. Anything faster looks good on a plan and stops in week three.

Lead magnet, changed in this version. The free offer is now Which Gate Is Speaking, the self test in section 07, with a one page result. A woman gives her email for a meditation and forgets it in a week. She gives her email for a result about herself, and she reads every word. It also tells you which gate she is standing at before you ever speak to her, which decides what you send next. Keep the ten minute grounding audio, but give it as the thank you after the test, not as the reason to sign up. Promoted through the link in bio and at the end of every YouTube video.

Middle of funnel · nurture

Day	What you send	Why
Day 0	Welcome message delivering the promised material (Script 1)	Keep the promise immediately, and open a conversation
Day 2	Light check in, asking how the experience landed (Script 2)	Turn a download into a real exchange
Day 5	Extra value: a second audio or short video, with a personal fragment of your story tied to the theme	Connection through story, not through content alone
Day 9	Soft invitation to the first paid experience (Script 3)	Ask only after you have given three times
Ongoing	Newsletter or broadcast every two weeks: one practical tip, behind the scenes, and testimonials once they exist	Stay present without pressure

Priority channel: WhatsApp, because it is the most personal and the closest to your voice. Email as backup for those who prefer it. Estimated time: 30 to 45 minutes a day answering messages and comments, plus 2 to 3 hours a week recording and organising content. That fits the free time you described in Session 1.

Bottom of funnel · conversion

Once someone shows real interest (replies, asks, comments), contact becomes direct and personal within 48 hours, never automated at this stage. Your conversion depends on presence, not on scale. Entry offers go out as a voice note in the tone of come and try this, never as a sale. High ticket offers are always preceded by a 15 to 20 minute discovery call, by voice.

The four scripts

Script 1 · Welcome, day 0Hi [Name], thank you for trusting me with this first step. Here is your [gift], take your time with it, there is no right way to feel it. I would love to know how it lands for you, just reply here whenever you feel like it. Sending you a safe and grounded start.

Script 2 · Check in, day 2Hi [Name], just checking in gently. How did it feel to sit with it? No need for a long answer, even one word is more than enough. I am here.

Script 3 · First paid invitation, day 9[Name], I loved hearing from you. If this resonated, I hold a live [class / workshop] on [day, time], a small group, exactly the kind of space where this first feeling can go deeper in the body. Would you like to come and experience it?

Script 4 · Discovery call, high ticket[Name], from what you have shared, I feel like this journey could really support you right now. Before anything else, I would love to just talk, no pressure, a short call so I can understand where you are and see if this is the right moment for you. Would that be okay?

Full path, discovery to retention

Phase	What happens	Channel	Call to action
Discovery	She sees a reel, a video, or gets a recommendation	Instagram, YouTube, partnerships	Follow, and download the free material
Capture	She takes the free test, Which Gate Is Speaking, and leaves her email for the result	Link in bio, WhatsApp or email	Result page delivered at once, then a personal message (Script 1)
Nurture	She receives the sequence of value and connection	WhatsApp, priority channel	Scripts 1, 2 and 3
First paid	She joins a single class or a one gate workshop	Studio or live online	Script 3
Depth	She enters the full programme or one to one	Personal WhatsApp, discovery call	Script 4, within 48 hours of interest
Retention	She returns for retreats, refers other women, joins the circle	Community or WhatsApp group	Monthly circle invitation