05 · Typography

Three typefaces, and a set of rules built around how you read

Cinzel in the logo, because that is what your name is drawn in. Cormorant Garamond for headings, because it comes from the same classical family and sits under the logo without arguing with it. Inter for anything that has to be read. And a set of rules about keeping words easy to read, which are not normal practice, because you are dyslexic and school was torture, and a brand that makes reading hard would be the one thing you would never forgive it for.

This changed because of the logo. The first version of this Brand Book used Fraunces, a warm modern serif. The finished wordmark is a Roman capital, the kind carved into stone, which is a different world, and next to it Fraunces read as a mismatch. Cormorant Garamond is the closest thing to the logo that still works in full sentences. The logo decided the typography, which is the right order.

Display · Cormorant Garamond

You already carry what you are looking for

Cormorant Garamond · weight 600 · letter spacing −0.012em · line height 1.16 · never below 20 px · headings and quotes only, never body

Body · Inter

The Seven Gates is a journey through the body's seven energy centers and the goddess archetype that lives in each one, held through yoga, sound healing and movement. Not therapy, not a guru. A safe space to come home to who you already are.

Inter · weight 400, 600 for emphasis · size 17px minimum on screen · line height 1.68 · maximum 68 characters per line

The scale

Level	Font	Size	Where
Wordmark	Cinzel 600, caps, +0.16em	Fixed artwork	The logo only. Never re-typed, never used for a headline.
Display	Cormorant Garamond 600	45 to 58 px	Site hero, the first slide of a deck, the cover of anything
Heading 1	Cormorant Garamond 600	31 to 38 px	Section openers, class titles
Heading 2	Cormorant Garamond 600	24 to 28 px	Subsections, product names
Quote	Cormorant Garamond 600	21 px	One per page maximum. A page of quotes is a page of nothing.
Body	Inter 400	17 px	Everything you actually want read
Small	Inter 400	13 px	Captions, credits, references. Never a whole paragraph.
Eyebrow	Inter 600, uppercase, +0.14em	10 px	Labels above a heading. Maximum four words.

One warning about Cormorant, and it is the price of matching the logo. It is a light, high contrast face with small letters for its size. That is beautiful large and genuinely hard to read small, which is the opposite of what you need. So the rule is absolute: Cormorant at weight 600 and never below 20 px, headings only. Everything a woman actually has to read is Inter. If you ever see Cormorant in a caption, a form label or a paragraph, it is a mistake.

Six rules that keep your words easy to read, and they are not optional

01 · Never justify

Always align left. Justified text creates rivers of white space that make a line hard to track, and it is the single worst thing you can do to a dyslexic reader.

02 · Line length 68

Never more than 68 characters on a line. Past that the eye loses its place coming back to the left edge.

03 · Line height 1.6 and up

Lines packed close together look elegant in a magazine and are very hard to read on a phone. Give the lines air.

04 · No capital blocks

Uppercase is allowed for eyebrows of four words or less. A sentence in capitals loses the word shapes the eye uses to read fast.

05 · Italic is for one line

A short quote or one emphasised phrase. Never a paragraph, never a caption, never a whole caption on Instagram.

06 · One idea, one paragraph

Three or four lines maximum, then a break. On Instagram, two lines. White space is not wasted space, it is what makes a long caption get read.

This is also a story you are allowed to tell. Most brands choose typography because it looks good. Yours is chosen so that it can be read by someone who finds reading hard, because that is who you were. If a designer ever asks why the rules are so strict, that is the answer, and it is a better answer than most brands have.

What to use when Cormorant and Inter are not there

Where	Instead of Cormorant Garamond	Instead of Inter
Canva	Cormorant Garamond and Cinzel are both there. If not: Playfair Display, then Lora.	Inter is available. If not, Work Sans.
Instagram in-app text	The closest serif in the list, never a script font	The default sans
Email, Word, Google Docs	Georgia	Arial or Helvetica. Not Calibri.
Anywhere	Never a handwriting font, never a script, never a font with rounded bubble letters. They all read as amateur in your market, and they are the hardest to read.