Brand Book · Version 2 · 19 August 2026

Everything that makes it recognisably yours

The method told you what you teach. This tells you how it looks, how it sounds, and how it reaches people, so that a woman who sees a Reel, opens your site and walks into your class meets the same person three times. Version 2 answers the twenty nine questions in your document of 18 August, and section 01 is where they all are.

The nameElena DaenenThe method: The Seven Gates

The promiseYou already carry what you are looking forYou give it back, you add nothing to her

The anchorHolding the spaceYou hold, she heals herself

The languagePlain EnglishOne idea per sentence, no dictionary

What is in here

Part one · How it looks

Logo, the wordmark and the gate symbol, with every version you will need. Colour, one calm core palette plus the seven gate colours. Typography, chosen so that it is easy to read, on purpose. Graphic elements, the arch system that turns any page into yours. Photography, what to shoot, with an iPhone protocol you can start this week.

Part two · How it sounds and behaves

Verbal identity, your voice, the words you use and the words you never use, and exactly which claims you can make today. Content system, four pillars, a realistic weekly rhythm and your first thirty days written out post by post. Applications, Instagram, YouTube, WhatsApp, class material. Rules, the seven checks before anything goes out.

How to use it

You do not need to read it in order. When you are about to post, go to Content System. When you are making a flyer, go to Applications. When you are stuck on a word, go to Verbal Identity.
The rules are there to make decisions faster, not to make you careful. If a rule ever makes something feel less like you, the rule is wrong and we change it. That has happened once already, and the method is better for it.
Give this to anyone who makes something for you. A designer, an editor, a photographer, or an AI tool. It is written so that someone who has never met you can produce something that looks and sounds like you.

The words in here that are not everyday words

You asked us to use simpler language, and we did. A few words could not be replaced, because they are the actual names of things and any designer you work with will use them. So here they are, in plain English, once.

Word	What it means
Wordmark	Your name, drawn as artwork. Not a font that you type.
The mark, or the symbol	The gate on its own, without your name next to it.
Lockup	The fixed way the mark and your name sit together. You have two: one stacked, one side by side.
Clear space	The empty space that has to stay around the logo so nothing touches it.
Keystone	The stone at the very top of an arch. In your logo, it is where the gold light sits.
Meander, or Greek key	The square spiral pattern running along the columns of your logo.
Reversed	The light version of the logo, used on dark backgrounds.
One colour	A version with no colours at all, for stamps and black and white printing.
Vector, or SVG	A logo file that can be made any size without going blurry. A PNG or a JPG cannot do this.
Favicon	The tiny icon that shows in a browser tab.
Body text	The paragraphs someone actually reads, as opposed to the headings.
Line height	The space between one line of text and the next.
Justified	Text stretched so both edges line up straight. Never use it.

What this is built on. Nothing here was invented. It comes from Session 1, from your written answers before Session 3, from your feedback of 6 August and 18 August, and from the Method v4 you approved. Where a decision was ours, it says so. Where it is a hypothesis waiting for you, it says that too.

How this sits next to your other dashboards

You have three of them now, and you noticed they do not all look the same. Here is the honest answer to why.

Dashboard	What it is for	How it looks
Inner Atlas	Self knowledge. Your chart, your numbers, your enneagram, read as one map.	Built in July, before your logo existed, so it carried the first colours and the first typeface. It was brought onto the new identity on 14 August: same purple, same gold, same two typefaces. Only the look changed, none of the content.
The Method, v4	What you teach. The seven gates, the goddesses, the products, the journey.	Same purple, same gold, same two typefaces, same mark as this document. They are meant to read as two chapters of one thing.
The Brand Book	How it shows up. Logo, colour, type, photography, voice, content.	Same as the method. If a colour or a typeface ever looks different between these two, tell us, because that is a mistake and not a decision.

One difference is deliberate, and it is not visual. The method describes: it explains what a gate is and what a goddess means. The Brand Book instructs: do this, never that, use this file, at this size. That is why this one is full of rules and tables while the method reads more like a book. They are not written in the same voice because they are not doing the same job. Everything else about them should match.

The three things that make you different

01 · The combination

Chakras, Greek goddesses, sound healing and movement, taught as one journey rather than four subjects. Plenty of teachers have one or two. The four together, in this order, is yours.

02 · The ethics

You are not here to heal anyone. You hold the space and she does the work. In a market full of people promising transformation, refusing to promise it is the most credible thing you can do.

03 · The science underneath

Psychology and neuroscience in Maastricht, a Master's in Tilburg. Not to prove the spiritual, but to translate it. It is what lets a sceptical woman stay in the room long enough to feel something.