Brand Book
04 · Colour

One calm palette, and seven colours that belong to the method

The palette now comes from the logo, not from a mood board. Purple has been your colour for a long time, and the logo settled which purple. Around it sits a quiet set of neutrals, because a strong purple only reads as calm when there is a lot of space around it.

Confirmed against the logo file, 11 August. Every value below was measured pixel by pixel from the artwork itself, not guessed from a screen. The purple is one flat colour throughout, in the wordmark, the arch and the Greek key alike. There is no gradient in your logo, which is a good thing: it means the mark can be printed in one ink.

Core palette

Purple
#440069
Measured from the logo. Your signature colour, and one flat value everywhere in the mark. Headings, buttons, the arch. One clear presence per screen, never the whole screen.
Deep Purple
#33004F
A darker step, for long headlines and for the darkest text that is not black. Not in the logo, built from it.
Night Purple
#26003C
The one dark block per page. Slide backgrounds, the sidebar, a section that needs to feel like a pause.
Violet
#7D429E
Measured from the seven points in the logo. The gates themselves. Small marks, bullets, numbers, the dots on a diagram.
Gold
#C08E1D
Measured from the heart point, the light at the top and the words The Seven Gates. Small accents only, never body text, never text on a light background.
Linen
#FBF8F3
The default background of everything. If a surface has no reason to be another colour, it is this.
Sand
#F2EBE0
The second surface. Table headers, a panel inside a page, the back of a flyer.
Ink
#2A2233
All body text. Warmer than black, which stops the page feeling cold.
Muted
#6A6276
Secondary text, captions, anything supporting rather than saying.
Olive
#7C8B6F
The grounding accent, and the only colour not in the logo. Kept for anything about the body, the earth and the practical step, because the palette is otherwise all sky.
Lilac Wash
#F3EBFA
Background for a note, a quote or a highlighted paragraph.
Gold Wash
#FBF4E2
Background for anything that needs attention without alarm.
The proportion rule, and it is the one that matters most. Roughly 70% linen and sand, 20% purple, 10% gold, violet and olive together. Purple is your signature, not your background. A page that is mostly purple stops feeling calm and starts feeling like a nightclub flyer. If in doubt, take purple out and see whether the page still works. It usually does, and then you add it back in one place.

The seven gate colours

Used only for method material: a gate page, a workshop worksheet, a highlight cover, a carousel about one gate. Never as the palette of a general post, and never all seven at once outside the full-journey graphics.

One correction you did not ask for, found while answering the ones you did. Gate 7 was a slightly different purple in the Method dashboard and here. It is now #9A77C4 in both. The reason it is this lighter purple and not the brand violet is worth knowing: #7D429E is already the colour of the seven points in your logo, so if gate 7 used it too, the crown gate would look like the system colour rather than like one gate among seven. Every other gate colour was already identical in both documents.
Demeter
Aphrodite
Artemis
Hera
Athena
Persephone
Hestia
Demeter
#B0392F
Gate 1 · Root
Aphrodite
#D9822B
Gate 2 · Sacral
Artemis
#C99A0A
Gate 3 · Solar Plexus
Hera
#3F7D58
Gate 4 · Heart
Athena
#2E6F95
Gate 5 · Throat
Persephone
#4B3A8E
Gate 6 · Third Eye
Hestia
#9A77C4
Gate 7 · Crown

Where each colour is allowed to go

ColourYesNo
Linen and SandBackgrounds, almost always. Card surfaces, slides, the site.Text. Sand on linen has too little contrast to read.
Royal PurpleHeadlines, the logo, buttons, a rule, a highlighted word.Long paragraphs of body text. At this strength it tires the eye within a few lines.
Deep and Night PurpleThe one dark section on a page. Slide backgrounds. The sidebar.More than one dark block in a row. It stops being a pause and becomes the mood.
VioletThe seven gates wherever they appear: dots, numbers, small marks, diagrams.Text on a light background. It is a marking colour, not a reading colour.
GoldThe heart point, the light on the keystone, a rule under a heading, one highlighted pill.Body text of any size, and any text on linen. It does not have the contrast and it will fail accessibility.
OliveThe grounding accent. Anything about the body, the earth, the root gate, practical steps.Anywhere it competes with gold. Only one of the two accents per piece.
An accessibility rule you should keep even when nobody is checking. Body text is always ink on linen, or linen on night amethyst. Never gold on linen, never lilac on white, never white on gold. This is not a design preference, it is the difference between a woman being able to read your class description on her phone in the sun and giving up on it. You of all people know what it costs when text is hard to read.

Colour tokens, for anyone building anything

--purple:#440069;      /* the logo, headings, buttons */
--purple-deep:#33004F; /* the base of the columns */
--purple-night:#26003C;/* the one dark block */
--violet:#7D429E;      /* the seven points */
--gold:#C08E1D;        /* the heart, and the light */
--linen:#FBF8F3;  --sand:#F2EBE0;   --card:#FFFDFA;
--ink:#2A2233;    --muted:#6A6276;
--lilac-wash:#F3EBFA;  --gold-wash:#FBF4E2;
--olive:#7C8B6F;  --olive-wash:#EFF2EC;

/* the seven gates */
--gate-1:#B0392F; --gate-2:#D9822B; --gate-3:#C99A0A; --gate-4:#3F7D58;
--gate-5:#2E6F95; --gate-6:#4B3A8E; --gate-7:#9A77C4;