Content Strategy0 of 20 published
Month one · Gate I · Root · Demeter

One gate, four weeks, twelve posts

Build recognition before explanation. Let a woman see herself, feel one small part of the practice, trust your boundaries, and only then invite her to the next step.

12Feed posts
8Story sequences
2Lives
2Channels
1Gate
The content journey
I

Recognise

This is my week. Concrete body and life patterns.

II

Experience

A 30 to 60 second practice, or a real sound moment.

III

Understand

One plain idea: one Gate, one goddess, one distinction.

IV

Trust

Her story, her training, her ethics and her honest boundaries.

V

Act

One CTA: save, answer, DM, join the Live, or take the test.

The weekly rhythm
WhenSurfaceFormatJobTemperature
TuesdayFeedCarouselRecognition and savesWarm
WednesdayStoriesGate CheckSegmentation and repliesWarm to close
ThursdayFeedPractice, myth or sound ReelDiscovery and felt proofCold to warm
FridayStoriesBehind the GateRelationship and questionsWarm to close
SundayFeedSpeaking or story ReelTrust and invitationWarm to close
Every 2 weeksLiveSolo or guestDepth, conversation, CTAClose
Every ReelTikTokThe same Reel, repostedReach past your followersCold
Month 2YouTubeOne gate, one filmSearch and archiveCold
A call to action, or CTA, is the one thing you ask for at the end of a post. Comment. Save. Share. Send me a DM. Book a class. Every post asks for exactly one, and a post that asks for nothing is a post that does nothing.

One post, one job, one CTA. Never ask her to save, comment, send a DM and click a link in the same piece. The path is Instagram, then conversation, then Which Gate Is Speaking, then the list, then the class. If the test is not live, DM GATE is the bridge.
Every Reel goes to TikTok as well. The same file, exported without the Instagram watermark, posted the same day or the day after. TikTok gives a new account more reach than Instagram does, and it costs you nothing beyond one extra upload. Reels are the format that reaches people who do not follow you yet, on both.
The four pillars, every month
The Body RemembersBody first recognition, short practices, movement.
35%
The Goddess in YouGreek myth as story and depth, never as a personality label.
30%
Holding the SpaceHer story, her ethics, what she refuses to promise.
20%
The Sound of the GatesReal Himalayan bowl sound, honest explanation.
15%

A target across the month, not a rule per week. Month one leans on trust, because nobody knows you yet.

Copy rules for every post

Problem first, method second

The body pattern earns the attention. The Gate and the goddess add the meaning.

One idea per sentence

Plain English. No word that needs a dictionary.

Concrete beats mystical

I check my bank account even when I know there is enough, beats your root energy is blocked.

Ground every spiritual sentence

Name an energy centre, then say what it feels like in the body. Science translates, it never proves.

One CTA per post

Cold: save or share. Warm: answer. Close: DM, test or Live.

No promise you cannot control

Teach the practice and describe the room. Never promise healing or a guaranteed outcome.

Stories are the relationship engine
ToolHow to use it
PollUse it to segment. Two meaningful options, never yes or no filler.
Question boxOne specific question. Never ask me anything.
Emoji sliderEarly in a sequence, for participation with no effort.
QuizMythology, or one simple teaching point.
Link stickerOnly when the test or another real destination is ready.
CountdownOnly as a reminder for a real Live. Never as false scarcity.
DM follow upAnswer relevant votes with permission first: would you like a short practice for that?
A vote is not permission to sell. It is permission to start a relevant conversation. Ask before you send a practice or a link.